CashPo - UI/UX Case Study
40.2%
2.54 L users
• Fraudulent Loan Approvals
Fraudsters are securing loans through system vulnerabilities, undermining trust and platform stability.
• Unapproachable Tools and Actions
Users find platform tools difficult to access and use, leading to frustration and disengagement.
• Lack of Process Clarity
The loan application process is unclear, causing confusion and dissatisfaction among users.
• Insufficient Information on Next Steps
Users are not informed about subsequent steps after each action, reducing trust and increasing anxiety.
• Overall User Experience and Visual Appeal
The platform lacks visual appeal and user-friendly design, deterring user engagement.
• To secure the system and ensure loans are provided to the correct users, our system digitally verifies users' national ID cards (Aadhar and PAN) through an OTP process.
• Certain tools and help sections, such as the loan calculator and "Need Help" section, were previously difficult for users to access directly.
• We reorganized all necessary information into four clear and distinct sections.
• Previously, users were often confused about the next steps in the process, such as selecting a loan offer or understanding subsequent actions. We have now clarified the process to provide clear guidance on what to expect next.
• We enhanced the UI to be clean and soothing, adding micro animations and interactions to make it more intuitive and visually appealing.